Charles is new to the realm of digital marketing. Recently, he saw a blog post about his company that was just untrue. He demanded the blogger remove the post. Much to his surprise, however, the post had already spread to other sites. Charles immediately released content on the corporate website and social media pages with information that refuted the post. Much to his surprise, however, the post continued to spread. Charles does not understand why users are spreading the post when his organization has posted information claiming that the post is untrue. Charles has failed to realize that
A) consumers post much more digital content than marketers do.
B) consumer-generated digital content is often trusted over corporate content.
C) the majority of corporate digital communication is not trusted at all.
D) bloggers are professionals who rarely get content incorrect.
E) any publicity, even negative, is better than no publicity.

Question

Quizplus · Accepted Answer

Consumers often trust user-generated content more than corporate content because it is perceived as more authentic and unbiased. Charles needs to understand that simply refuting the post on his own channels may not be enough to sway consumer opinion if the post has already gained traction on other sites. He may need to consider reaching out to the original blogger or working with a public relations team to address the situation in a more comprehensive manner.

Charles Is New to the Realm of Digital Marketing