Which of the following describes the pull dynamic of distribution using digital media?
A) Zappos uses the Internet to sell products to consumers.
B) KFC uses a blog to describe a new meal offering.
C) A man is surfing on the Internet when a T-Mobile ad pops up.
D) A woman uses her iPhone app to locate the nearest Starbucks.
E) A coupon is sent to a shopper's mobile device.

Question

Quizplus · Accepted Answer

The pull dynamic of distribution using digital media is when consumers actively seek out and pull information or products towards themselves using digital media. In this scenario, the woman is actively using her iPhone app to locate the nearest Starbucks, thus demonstrating the pull dynamic.

Which of the Following Describes the Pull Dynamic of Distribution