Which of the following statements is true regarding digital marketing?
A) E-marketing includes digital outdoor signs or displays.
B) E-tailing is used by all organizations with an online presence.
C) Electronic marketing and digital marketing mean the same thing.
D) The marketing mix does not apply to electronic marketing media.
E) Digital media are media available only via computers.

Question

Quizplus · Accepted Answer

Digital outdoor signs or displays are a part of digital marketing or e-marketing.

Answer: B
 E-tailing is a subset of digital marketing used specifically by online retailers or organizations with an online presence for selling products online.

Answer: C
 Electronic marketing is a broad term that includes traditional electronic methods like radio and television advertising, whereas digital marketing refers specifically to marketing through digital channels.

Answer: D
 The marketing mix applies to all types of marketing including electronic marketing media.

Answer: E
 Digital media includes various channels like computers, mobile devices, social media platforms, and other forms of digital technology.

Which of the Following Statements Is True Regarding Digital Marketing