A ____ brand usually requires a producer to become involved in distribution, promotion, and pricing decisions.
A) dealer
B) manufacturer
C) private distributor
D) store
E) wholesaler

Question

Quizplus · Accepted Answer

Manufacturers are the ones who create the product or service, and therefore are usually involved in distribution, promotion, and pricing decisions. Dealers, private distributors, stores, and wholesalers are all types of intermediaries who are involved in distribution, but they do not necessarily have control over promotion and pricing decisions.

A ____ Brand Usually Requires a Producer to Become Involved