Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

Name: Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement defines brand preference as a customer's loyalty to one brand over others and their willingness to choose that brand if available.

Brand Preference Is a Degree of Brand Loyalty in Which