Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.

Question

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This statement accurately describes the concept of brand insistence, in which a customer is highly loyal to a specific brand and will go to great lengths to acquire it, rejecting any substitutes.

Brand Insistence Is the Degree of Brand Loyalty in Which