When a theater entices customers to see movies during the daytime by offering tickets at a reduced price, it is trying to solve the services marketing problem of
A) inseparability.
B) intangibility.
C) customer contact.
D) off-peak demand.
E) heterogeneity.

Question

Quizplus · Accepted Answer

By offering reduced price tickets during daytime, the theater is trying to address the services marketing problem of off-peak demand, when there is low demand for its services. This is a common strategy used by service providers to encourage customers to use their services during periods of low demand.

When a Theater Entices Customers to See Movies During the Daytime