Jonas is in charge of designing a promotion campaign for NetJets, a private jet service company that has a high level of service quality. In an effort to make the service more tangible to potential consumers, the ad Jonas is creating will feature
A) pictures of the exterior and interior of the planes.
B) the price of leasing one of their jets for a week.
C) its brand name prominently.
D) images of destinations that can be reached via NetJets.
E) comments from satisfied customers.

Question

Quizplus · Accepted Answer

Showing pictures of the exterior and interior of the planes helps make the service more tangible by providing a visual representation of the product.

Jonas Is in Charge of Designing a Promotion Campaign for NetJets