To gain market share, when Hyundai first entered the U.S. car market it did so with a comparatively low pricing strategy. One of the negative side effects of making this pricing decision is
A)a negative impact on consumers' perceptions of quality.
B)difficulty raising the prices later.
C)a high return on investment level affecting tax balances owed.
D)poor survival chances.
E)higher developmental costs.

Question

Quizplus · Accepted Answer

A low pricing strategy can lead consumers to perceive the product as lower quality, which can negatively impact the brand's image.

To Gain Market Share, When Hyundai First Entered the U