Refer to Scenario 13.1. Which of the following is most likely the primary factor Liz Claiborne, Inc. used when selecting the marketing channel for its Juicy Couture brand?

Question

Quizplus · Accepted Answer

The primary factor Liz Claiborne, Inc. used when selecting the marketing channel for its Juicy Couture brand is likely to be product attributes, as it is a premium brand with a unique and distinct product offering, which requires a certain kind of distribution channel to maintain the brand's exclusivity and image.