Question 1

Fragile products that require special handling are more likely to be distributed through

Accepted Answer

Fragile products require special handling and therefore need to be distributed through shorter channels to minimize the risk of damage during transportation. Shorter channels enable better control and care in handling the products, reducing the chances of damage. Direct channels, strategic alliances, and exclusive outlets may not necessarily ensure the same level of care and control in handling fragile products.

Question 2

Paper towels and trash-can bags are most likely to be distributed through ____ and ____.

Accepted Answer

Paper towels and trash-can bags are common household items that are widely available in many different types of stores, such as grocery stores, discount stores, and convenience stores. Therefore, they are likely to be distributed through intensive distribution, where the products are available in as many outlets as possible to maximize convenience for the consumer. Additionally, using dual distribution could provide even greater access to the products through both online and offline channels.

Question 3

When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution.

Accepted Answer

Intensive distribution is when a company distributes its product to as many outlets as possible to reach a wider market. This approach is often used for products with a large target audience and lower price points such as Busch Light Beer.

Question 4

When considering the best channel to use, all of the following are true with regard to larger firms except they

Accepted Answer

Larger firms may have more resources and capabilities, but this does not necessarily make them better suited to serve customers in a particular region. In fact, smaller firms may have the advantage of local knowledge and relationships that allow them to provide superior customer service in a specific area. Therefore, option E is the correct answer.

Question 5

Using only some of the available outlets to distribute a product is called

Accepted Answer

Selective distribution refers to the strategy of using only some of the available outlets to distribute a product. This may be appropriate when targeting a specific market segment or when the product is high-end and requires a certain level of service or expertise. It allows the company to have greater control over the distribution process and can help to maintain a consistent brand image.

Question 6

For which of the following products would exclusive distribution be most appropriate?

Accepted Answer

Exclusive distribution is best suited for luxury goods or high-end products that require a certain level of exclusivity to maintain their premium image. Rolls Royce automobiles fall under this category as they represent luxury, exclusivity, and premium quality.

Question 7

Expensive, high-quality products that are purchased infrequently often reach consumers through

Accepted Answer

Exclusive distribution is the best choice for expensive, high-quality products that are purchased infrequently. This way, the manufacturer can limit the number of retailers who carry the product and ensure that each retailer provides an exceptional buying experience for the customer. This enhances the perception of the product's exclusivity and quality, which may justify its higher price.

Question 8

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

Accepted Answer

Dual distribution refers to the use of two or more marketing channels to reach the same target market. This allows companies to potentially reach a wider audience and increase their market share.

Question 9

Which of the following is least likely to be a factor affecting the selection of marketing channels?

Accepted Answer

While product packaging can certainly affect the attractiveness and marketability of a product, it is not typically a primary factor in the selection of marketing channels. The other options (customer characteristics, product attributes, competition, and environmental forces) are all more likely to be considered when choosing marketing channels.

Question 10

When Amazon.com introduced its Kindle FireHD, it was available through Amazon.com, Staples office supplies store, and a few other retailers. The Kindle FireHD was most likely distributed through the _____ of distribution.

Accepted Answer

The Kindle FireHD was not widely available through many retailers, but it was available at select retailers such as Amazon.com and Staples. This indicates that it was distributed through a selective level of distribution, where the product is only available at a limited number of outlets.

Question 11

Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?

Accepted Answer

Honey Farms would likely use exclusive distribution for its expensive and upscale product, Fudge-Dipped Strawberries. This would involve limiting the number of retailers who carry the product to maintain exclusivity and create a sense of prestige around the brand.

Question 12

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

Accepted Answer

The three major levels of intensity at which a company can distribute its products are exclusive distribution (where only one retailer or distributor is authorized to sell a product in a specific geographic area), selective distribution (where a limited number of retailers or distributors are authorized to sell a product in a specific geographic area), and intensive distribution (where a product is available at as many outlets as possible). Therefore, answer option E is the correct answer.

Question 13

The Fisher-Price company produces toys and baby-related products. For the introduction of its line of nursery furniture for infants and small children, the Fisher Company will most likely use ____ distribution for the products.

Accepted Answer

Fisher-Price's nursery furniture is likely to be distributed using selective distribution, since these products are targeted towards a specific market (infants and young children) and require specialized retailers who cater to that market. Selective distribution allows Fisher-Price to carefully choose which retailers are authorized to sell their products, ensuring that their brand image is maintained and that customers can find their products in appropriate retail environments.

Question 14

Del Monte markets ketchup for household use to supermarkets through grocery wholesalers. It markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using

Accepted Answer

Del Monte is using dual distribution by using different channels of distribution for its household and institutional ketchup products.

Question 15

What is a primary difference between an industrial distributor and a manufacturers' agent?

Accepted Answer

The primary difference between an industrial distributor and a manufacturers' agent is that a manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does. A manufacturers' agent acts as a middleman between the manufacturer and the customer, representing the manufacturer's products and helping to facilitate sales. An industrial distributor, on the other hand, often takes physical possession of the products and is responsible for their distribution to customers.

Question 16

Durable goods such as television sets and appliances generally reach their target markets through ____; goods such as car batteries and tires generally reach their target markets through _____.

Accepted Answer

The answer of Durable goods such as television sets and...

Question 17

Sales are most likely to have a direct relationship to product availability for products that use ____ distribution.

Accepted Answer

Intensive distribution is a strategy where a product is widely available and accessible through various channels, such as supermarkets, convenience stores, and online marketplaces. Since the product is easily accessible to consumers, sales are more likely to be influenced by its availability. On the other hand, selective, dual, and exclusive distribution limit the availability of the product to specific channels or locations, which may affect its sales but not as directly as intensive distribution. Extensive distribution is not a term used in marketing, so it is not a relevant choice.

Question 18

Starbucks has an agreement with Pepsi Co. through which Pepsi distributes Starbucks' coffee drink, Frappucino, to grocery stores and other retail outlets. This is an example of

Accepted Answer

This is a strategic channel alliance because it involves a partnership between Starbucks and Pepsi Co. to distribute a specific product to various retail outlets.

Question 19

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

Accepted Answer

The answer of Product and target market characteristics usually determine...

Question 20

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

Accepted Answer

Dual distribution is the use of two or more marketing channels to distribute the same products to the same target market. Apple makes its computers available through multiple channels, including its own stores, website, and major retailers, indicating the use of dual distribution.

Quiz 13: Marketing Channels and Supply-Chain Management