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Jennifer Clarkson, a Sales Representative for a Publisher of College

Question 28

Multiple Choice

Jennifer Clarkson, a sales representative for a publisher of college textbooks, had the southern half of the state as a sales territory. Last year, the director of marketing for the publishing company told Jennifer's sales manager to increase her territory to the entire state. Now Jennifer's customers are less satisfied with the company. They are most likely to blame ____ for their reduced level of customer satisfaction.


A) the textbook authors
B) the company's chief executive officer
C) the marketing manager
D) the sales manager
E) Jennifer

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