A firm that extensively uses relationship marketing strategies is most likely to:
A)focus on the internal rather than the external business environment.
B)rely on aggressive sales strategies.
C)focus on short-term goals of increasing sales.
D)encourage teamwork among employees.

Question

A firm that extensively uses relationship marketing strategies is most likely to:
A)​focus on the internal rather than the external business environment.
B)rely on aggressive sales strategies.
C)focus on short-term goals of increasing sales.
D)​encourage teamwork among employees.

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers, which requires a high level of cooperation and teamwork among employees to provide excellent customer service and meet individual customer needs. Therefore, a firm that extensively uses relationship marketing strategies is most likely to encourage teamwork among employees.

A Firm That Extensively Uses Relationship Marketing Strategies Is Most