Unlike a market-oriented firm,a sales-oriented firm:
A)puts customers at the center of its business.
B)focuses on relationship marketing strategies.
C)gives little emphasis to promotion activities.
D)targets its products at the average customer.

Question

Unlike a market-oriented firm,a sales-oriented firm:
A)​puts customers at the center of its business.
B)focuses on relationship marketing strategies.
C)gives little emphasis to promotion activities.
D)​targets its products at the average customer.

Quizplus · Accepted Answer

A sales-oriented firm prioritizes the promotion and sale of their products, and therefore tends to target a broad range of consumers. They may not prioritize customer needs or relationship-building strategies.

Unlike a Market-Oriented Firm,a Sales-Oriented Firm