Which of the following statements is true of an effective business mission statement?

Question

Quizplus · Accepted Answer

An effective business mission statement should reflect an analysis of anticipated environmental conditions, including factors such as market trends, customer needs, and technological advancements, among others. This ensures that the mission statement is relevant and adaptable to changing circumstances. Keeping the mission statement confidential from customers and stakeholders (option B) defeats its purpose of communicating the company's vision and purpose to these groups. Defining a business in terms of goods and services rather than in terms of the benefits customers seek (option C) limits the relevance of the mission statement, as it fails to communicate the value proposition of the company. A mission statement should be stated before the details of a marketing plan are developed (option D), as it provides the foundation for the business's overall strategy and direction.

Which of the Following Statements Is True of an Effective