When a company defines its mission statement based on its short-term objectives,it is said to be suffering from _____.

Question

Quizplus · Accepted Answer

Marketing myopia refers to a company's narrow focus on its short-term goals and objectives that it loses sight of its true purpose or potential. It limits a company's growth and sustainability by not considering long-term customer needs and developing strategies accordingly.

When a Company Defines Its Mission Statement Based on Its