In the context of SWOT-internal strengths (S),weaknesses (W),external opportunities (O),and threats (T)-analysis,marketers can identify strengths and weaknesses by focusing on:

Question

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Internal strengths and weaknesses are related to the organization's resources and capabilities, including employee capabilities. This is in contrast to external opportunities and threats which are related to the marketing environment outside of the organization. Demographic forces and macroenvironmental factors may be relevant to the analysis, but they are not directly related to identifying internal strengths and weaknesses.

In the Context of SWOT-Internal Strengths (S),weaknesses (W),external Opportunities (O),and