To increase the sales of low-involvement products, marketing managers can:
A)focus on the package design of the products.
B)promote the products extensively to the target market.
C)design advertisements with highly emotional messages.
D)adopt strategies that are used for marketing high-involvement products.

Question

Quizplus · Accepted Answer

Package design is one of the most important factors in the purchase decision of low-involvement products. Consumers often rely on the package to provide information about the product and to help them make a quick and easy decision. A well-designed package can attract attention and communicate the benefits of the product effectively, which can ultimately increase sales.

Answer: B 
 Extensive promotion of low-involvement products can create awareness of the product among the target market and encourage consumers to make purchases. Marketing managers can use various promotional tools to reach out to potential customers, including advertising, personal selling, sales promotion, and direct marketing.

Answer: D 
 Some strategies used for marketing high-involvement products can also be effective in promoting low-involvement products. For example, using endorsements, testimonials, or expert opinions can increase the credibility of the product and influence consumer decision-making. Creating a sense of urgency or scarcity through limited-time offers or limited stock can also encourage consumers to make a purchase.

In summary, choices A, B, and D are all effective strategies that marketing managers can adopt to increase the sales of low-involvement products.

To Increase the Sales of Low-Involvement Products, Marketing Managers Can