Line Twists Inc.is a start-up dance company.On its Web site,it conducts an online competition for amateur dancers.It asks people to post one sentence on why they love to dance.Thousands of people participate and comment on the Web site.In the context of business-to-business social media marketing,this step taken by Line Twists Inc.is an example of the marketing metric of _____.

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Engagement is the marketing metric that measures the level of interaction and participation of the target audience with the company's social media content. Line Twists Inc.'s online competition for amateur dancers encourages participation and engagement from its target audience.