Which of the following statements is true of market segmentation?
A)It helps marketers to design marketing mixes to match the characteristics of one or more segments
B)It helps marketers to adopt a single market mix to meet the needs of customers in the market
C)It helps marketers to adopt a single market mix to meet the needs of customers in the market
D)It helps marketers to focus on satisfying customer needs rather than meeting the organization's objectives.

Question

Which of the following statements is true of market segmentation?
A)It helps marketers to design marketing mixes to match the characteristics of one or more segments​
B)It helps marketers to adopt a single market mix to meet the needs of customers in the market
C)It helps marketers to adopt a single market mix to meet the needs of customers in the market​
D)​It helps marketers to focus on satisfying customer needs rather than meeting the organization's objectives.

Quizplus · Accepted Answer

Market segmentation is the process of dividing a larger market into smaller groups of customers with similar needs, wants, or characteristics. This helps marketers to design specific marketing mixes that will match the unique characteristics of each segment, allowing for more effective targeting and customization of marketing efforts. Option B is incorrect because adopting a single market mix would not cater to the diverse needs and preferences of multiple segments. Option C is incorrect because the statement contradicts itself, stating both adopting a single market mix and meeting the needs of customers in the market. Option D is partially correct but incomplete, as market segmentation is not only about satisfying customer needs but also about maximizing profitability for the organization.

Which of the Following Statements Is True of Market Segmentation