The purpose of market segmentation is to
A)change consumer attitudes and beliefs toward a product
B)divide a market into submarkets of equal size and equal number of customers
C)group a large number of markets together, enabling a company to serve them simultaneously
D)enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments

Question

The purpose of market segmentation is to
A)​change consumer attitudes and beliefs toward a product
B)divide a market into submarkets of equal size and equal number of customers​
C)group a large number of markets together, enabling a company to serve them simultaneously
D)enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments​

Quizplus · Accepted Answer

The Answer is D

The Purpose of Market Segmentation Is to