In which of the following ways does marketing research help managers?
A)It helps them serve their customers accurately and efficiently
B)It helps them eliminate the use of big data for data analysis
C)It helps them focus on quantity rather than quality of products
D)It helps them ensure that secondary data do not influence marketing decisions

Question

In which of the following ways does marketing research help managers?
A)​It helps them serve their customers accurately and efficiently
B)It helps them eliminate the use of big data for data analysis
C)It helps them focus on quantity rather than quality of products
D)​It helps them ensure that secondary data do not influence marketing decisions

Quizplus · Accepted Answer

Marketing research helps managers to accurately understand their customers' needs, preferences, and behavior, which in turn helps them serve their customers better and more efficiently. This can lead to improved customer satisfaction, loyalty, and increased sales.

Option B is incorrect as marketing research does not eliminate the use of big data, rather it complements it.

Option C is incorrect because marketing research does not prioritize quantity over quality, but rather it helps managers better understand the needs and preferences of their customers and deliver products that meet those needs.

Option D is incorrect as marketing research often relies on and incorporates secondary data, but uses it carefully and selectively to inform marketing decisions.

In Which of the Following Ways Does Marketing Research Help