Correct.In this case,Caroline will be performing the predictive role of marketing research.The predictive role of marketing research is to address "what if" questions.See 9-1: The Role of Marketing Research
A)prescriptive role
B)predictive role
C)descriptive role
D)diagnostic role

Question

Correct.In this case,Caroline will be performing the predictive role of marketing research.The predictive role of marketing research is to address "what if" questions.See 9-1: The Role of Marketing Research
A)​prescriptive role
B)predictive role
C)descriptive role
D)​diagnostic role

Quizplus · Accepted Answer

Caroline will be performing the predictive role of marketing research, which is to address "what if" questions, predicting the potential outcomes of a specific decision or action. The prescriptive role would involve recommending a course of action, the descriptive role involves describing a situation or phenomenon, and the diagnostic role involves identifying the causes of a problem.

CorrectIn This Case,Caroline Will Be Performing the Predictive Role of Marketing