In the context of the ever-changing marketplace,which of the following statements is true of marketing research?
A)It overlooks the role of word of mouth advertising in the promotion process
B)It helps managers to take advantage of opportunities in the market.
C)It excludes the external environment that affects sales
D)It results in inaccurate forecast as the market place keeps changing.

Question

In the context of the ever-changing marketplace,which of the following statements is true of marketing research?
A)​It overlooks the role of word of mouth advertising in the promotion process
B)It helps managers to take advantage of opportunities in the market.
C)It excludes the external environment that affects sales
D)​It results in inaccurate forecast as the market place keeps changing.

Quizplus · Accepted Answer

Marketing research helps managers stay current on changes in the marketplace and identify new opportunities. It allows them to make informed decisions about marketing strategies and to adapt to changing consumer needs and preferences. It does not overlook the role of word of mouth advertising, and it takes into account the external environment that affects sales. While there is always some degree of uncertainty in any forecast, marketing research is designed to minimize inaccuracies and improve the accuracy of predictions.

In the Context of the Ever-Changing Marketplace,which of the Following