The first step in the marketing research process is:
A)specifying the sampling procedures to be followed
B)recognizing a marketing problem or opportunity
C)collecting primary data from available sources
D)planning a research design

Question

The first step in the marketing research process is:
A)​specifying the sampling procedures to be followed
B)recognizing a marketing problem or opportunity​
C)collecting primary data from available sources
D)​planning a research design

Quizplus · Accepted Answer

The first step in the marketing research process is recognizing a marketing problem or opportunity. This involves identifying a specific issue or opportunity that the company wants to investigate further, which will help guide the rest of the research process. Without a clear understanding of the problem or opportunity, the research may be unfocused and ineffective.

The First Step in the Marketing Research Process Is