_____ is a system for gathering information from respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy.
A)Web community research
B)An online focus group
C)Scanner-based research
D)A Web survey system

Question

Quizplus · Accepted Answer

Scanner-based research is a system that uses barcode scanners to collect data on consumer purchases, which is then used to analyze the effectiveness of advertising, promotion, and pricing strategies. This type of research is useful because it provides a continuous stream of data, allowing companies to quickly see the effects of changes they make to their marketing tactics. Web community research, online focus groups, and Web survey systems are all different types of research methods that do not involve monitoring purchases in this way.

_____ Is a System for Gathering Information from Respondents by Continuously