The first step in the marketing research process is to:
A)specify the sampling procedures to be followed.
B)recognize a marketing problem or opportunity.
C)collect primary data from available sources.
D)prepare and present a report.

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to recognize a marketing problem or opportunity. This involves identifying a specific issue or potential for growth in the market, and defining it in a clear and concise manner. Only after identifying the problem or opportunity can the subsequent steps of the research process be carried out effectively.

The First Step in the Marketing Research Process Is To