In the context of marketing research projects, the research design specifies:
A)how and when data will be gathered.
B)which management decision problem needs to be solved.
C)what modifications should to be made to the approved project budget.
D)how employees are to be motivated.

Question

Quizplus · Accepted Answer

The research design specifies how and when data will be gathered, including the sampling plan, research instruments, and data collection methods. It does not pertain to management decision problems, project budget modifications, or motivating employees.

In the Context of Marketing Research Projects, the Research Design