The most important use of marketing research is that:
A)it can help managers serve both current and future customers accurately and efficiently.
B)it helps managers eliminate the use of big data for data analysis.
C)it helps managers focus on quantity rather than quality of products.
D)it can help managers ensure that secondary data does not influence marketing decisions.

Question

Quizplus · Accepted Answer

Marketing research helps managers gather information about customers' needs and preferences, allowing them to develop products and services that better meet those needs. This can lead to increased customer satisfaction, loyalty, and ultimately, profitability. Additionally, marketing research can help identify new markets, competitive threats, and opportunities for growth, allowing managers to adjust their strategies accordingly. Focusing on quantity over quality or disregarding the influence of secondary data would not be beneficial or effective for marketing decision-making.

The Most Important Use of Marketing Research Is That