In the context of the ever-changing marketplace, which of the following statements is true of marketing research?
A)It does not allow managers to explore alternatives.
B)It helps managers take advantage of opportunities in the market.
C)It does not help managers serve future customers.
D)It results in inaccurate forecast as the market place keeps changing.

Question

Quizplus · Accepted Answer

Marketing research can help managers identify opportunities in the market and make informed decisions based on customer preferences and behavior, which can lead to competitive advantages. In the ever-changing marketplace, marketing research is essential to stay current with trends and customer needs.

In the Context of the Ever-Changing Marketplace, Which of the Following