The management of Zilo Toys Inc.,a toy manufacturing company,believes that the longer the customers spend deciding what to purchase,the less likely they are to purchase more items.In order to determine the average time customers spend in purchasing toys from the store,the management employs Tim to observe the customers as they discuss which toys to buy.He then reports his findings to the management.In this scenario,Tim is engaging in _____.

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Tim is engaging in observation research, as he is directly observing the behavior of customers in the store. Quantitative research involves collecting numerical data through methods such as surveys, while survey research specifically refers to collecting data through surveys. Ethnographic research involves immersing oneself in a culture or community to gain an understanding of its practices and beliefs. Neither of these methods is being employed by Tim in this scenario.

The Management of Zilo Toys Inc