Three Arrows Inc.is a company that manufactures bags from recycled paper.Its marketers receive complaints that the bags easily become wet and tear after a few weeks of use.They decide to respond to their customers' needs by using a thicker,waterproof paper.This is an example of _____.
A)product placement
B)functional modification
C)planned obsolescence
D)quality modification

Question

Three Arrows Inc.is a company that manufactures bags from recycled paper.Its marketers receive complaints that the bags easily become wet and tear after a few weeks of use.They decide to respond to their customers' needs by using a thicker,waterproof paper.This is an example of _____.
A)​product placement
B)functional modification
C)planned obsolescence
D)​quality modification

Quizplus · Accepted Answer

The company's decision to use a thicker, waterproof paper shows that they are making a quality modification to their product in response to customer complaints. This means they are improving the quality of the product to meet customer needs and preferences.