A difference between informational labeling and persuasive labeling is that informational labeling:
A)focuses on a promotional theme or logo rather than consumer information.
B)increases a consumer's cognitive dissonance after a purchase.
C)helps a consumer make proper product selections when making a purchase.
D)gives an impression of environmental friendliness to a product.

Question

A difference between informational labeling and persuasive labeling is that informational labeling:
A)​focuses on a promotional theme or logo rather than consumer information.
B)increases a consumer's cognitive dissonance after a purchase.
C)helps a consumer make proper product selections when making a purchase.
D)​gives an impression of environmental friendliness to a product.

Quizplus · Accepted Answer

Informational labeling provides objective and factual information regarding the product, which helps the consumer in making an informed decision. It assists in making proper product selections when making a purchase. On the other hand, persuasive labeling aims to influence the consumer's purchasing decision by creating a positive brand image or emotional appeal towards the product.

A Difference Between Informational Labeling and Persuasive Labeling Is That