Dunchen Moo,a manufacturer of dairy products,sells a variety of milk powders,flavored whipped cream,and yogurts.It markets a number of yogurts including Dunchen All Natural,Dunchen Fruit on the Bottom,Dunchen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Dunchen brand are collectively an example of a _____.
A)market segment
B)target market
C)product mix
D)product line

Question

Dunchen Moo,a manufacturer of dairy products,sells a variety of milk powders,flavored whipped cream,and yogurts.It markets a number of yogurts including Dunchen All Natural,Dunchen Fruit on the Bottom,Dunchen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Dunchen brand are collectively an example of a _____.
A)​market segment
B)target market
C)product mix
D)​product line

Quizplus · Accepted Answer

The large variety of yogurts under the Dunchen brand are collectively an example of a product line, which refers to a group of related products offered by a single company. A product mix refers to the total set of products offered by a company, which may include multiple product lines. Market segment and target market refer to specific groups of customers that a company targets with its products, rather than the products themselves.

Dunchen Moo,a Manufacturer of Dairy Products,sells a Variety of Milk