Remnants Perfumes is a high-end,exotic women's fragrance.The manufacturers of Remnants Perfumes want to establish it as a specialty product.In this case,which of the following will be an objective of the manufacturers of Remnants Perfumes?
A)To employ mass advertising strategies
B)To increase the distribution network
C)To focus on establishing a brand name
D)To decrease the prices of the products

Question

Remnants Perfumes is a high-end,exotic women's fragrance.The manufacturers of Remnants Perfumes want to establish it as a specialty product.In this case,which of the following will be an objective of the manufacturers of Remnants Perfumes?
A)​To employ mass advertising strategies
B)To increase the distribution network
C)To focus on establishing a brand name
D)​To decrease the prices of the products

Quizplus · Accepted Answer

Since the objective is to establish Remnants Perfumes as a specialty product, the manufacturer's objective should be focused on building a brand name. Mass advertising and lowering prices are more appropriate strategies for mass-market products. While increasing the distribution network can be important, it is less crucial for specialty products which can be focused on selling through high-end boutiques and specialty retailers.

Remnants Perfumes Is a High-End,exotic Women's Fragrance