Identify a true statement about specialty products.
A)They are made directly available to a consumer through direct mail.
B)They are relatively inexpensive and merit little shopping effort.
C)They are easily substituted with other products.
D)They are distributed to only a few outlets in a geographic area.

Question

Quizplus · Accepted Answer

Specialty products typically have limited distribution and availability, and are only sold through a few select outlets in a geographic area. They often have unique features, high quality, and high price, making them less likely to be easily substituted with other products. Direct mail is not necessarily a common distribution channel for specialty products.

Identify a True Statement About Specialty Products