Nestor's Nesties, a confectionery company, sells a variety of dark chocolates, milk chocolates, gummies, fruit juices, biscuits, cereals, and even cheese. These products together constitute the company's _____.
A)brand symbol
B)product line
C)brand mark
D)product mix

Question

Quizplus · Accepted Answer

The product mix refers to the entire range of products that a company offers. In this case, Nestor's Nesties offers a variety of products including dark chocolates, milk chocolates, gummies, fruit juices, biscuits, cereals, and even cheese, which together constitute the company's product mix. Options A, B, and C refer to specific elements of a company's branding, which are not necessarily the same as the product mix.

Nestor's Nesties, a Confectionery Company, Sells a Variety of Dark