Which of the following statements is true of an organization's product mix?
A) Firms widen their product mix to capitalize on established reputations.
B) A wide product mix decreases sales and profit-making potential.
C) A wide product mix means that the product line is deep.
D) All product items in a product mix follow a standard marketing strategy.

Question

Quizplus · Accepted Answer

Firms widen their product mix to leverage their established reputation and attract a broader customer base, potentially increasing sales and profits.

Which of the Following Statements Is True of an Organization's