A _____ occurs when a company's management decides to add products to an existing product line to compete more broadly in the industry.
A) product line reeling
B) product line extension
C) product line classification
D) product line contraction

Question

Quizplus · Accepted Answer

A product line extension occurs when a company adds products to an existing product line to compete more broadly in the industry.

A _____ Occurs When a Company's Management Decides to Add