Which of the following best defines brand equity?
A) The value of a company or brand name
B) The elements of a brand that cannot be spoken
C) A name,term,symbol,design,or combination thereof that identifies a seller's products and differentiates them from competitors' products
D) That part of a brand that can be spoken,including letters,words,and numbers

Question

Quizplus · Accepted Answer

Brand equity refers to the value that a company gains from having a well-known and respected brand name, which can lead to customer loyalty and the ability to charge premium prices.

Which of the Following Best Defines Brand Equity