Compared with convenience products, shopping products are:
A)less expensive.
B)found in fewer stores.
C)purchased without significant planning.
D)new products unknown to a potential buyer.

Question

Quizplus · Accepted Answer

Shopping products are found in fewer stores and require more effort in terms of product comparison, evaluation, and purchase decision-making compared to convenience products. Shopping products are usually more expensive and have higher quality, durability, and/or performance than convenience products. They are also different from specialty products, which are unique, unusual, and high-priced products that buyers are willing to search extensively or travel for.

Compared with Convenience Products, Shopping Products Are