Which of the following statements is true of convenience products?
A)A consumer is unwilling to shop extensively for convenience products.
B)They are shopping products that are perceived to be similar in features.
C)A consumer is unwilling to accept other substitutes for convenience products.
D)They are shopping products that are not actively sought after by consumers.

Question

Quizplus · Accepted Answer

Convenience products are products that consumers are willing to buy frequently and with little effort, and they are not actively sought after by consumers. Therefore, choice D is incorrect. While convenience products may have similar features, they are not necessarily perceived as such by consumers, making choice B incorrect. However, convenience products are often purchased out of habit or a desire for convenience, rather than because of strong brand loyalty or a specific need, which supports choice A. Choice C is incorrect because consumers may be willing to accept substitutes for convenience products if they are able to save time or effort.

Which of the Following Statements Is True of Convenience Products