Which of the following statements is true of an organization's product mix?
A)Firms widen their product mix to capitalize on established reputations.
B)A wide product mix decreases sales and profit-making potential.
C)A wide product mix means that that the product line is deep.
D)All product items in a product mix follow a standard marketing strategy.

Question

Which of the following statements is true of an organization's product mix?
A)​Firms widen their product mix to capitalize on established reputations.
B)A wide product mix decreases sales and profit-making potential.
C)A wide product mix means that that the product line is deep.
D)​All product items in a product mix follow a standard marketing strategy.

Quizplus · Accepted Answer

Firms tend to widen their product mix in order to leverage their established reputations and expand their customer base. A wider product mix offers greater variety and appeals to a larger audience, thus increasing sales and profit-making potential. However, managing a wide product mix can also be more complex and resource-intensive. Not all product items in a product mix follow the same marketing strategy, as they may have different target markets, positioning, and promotional tactics. Finally, a wide product mix may or may not mean that the product line is deep, as some products may have more variants or features than others.

Which of the Following Statements Is True of an Organization's