Hakimo Corp.,a manufacturer of audio equipment,has developed a unique wireless speaker system that runs on solar power.The speakers can operate for sixteen hours after being exposed to the sun for two hours.This new product,which is radically different from anything currently available in the market,would fall in the new product category of a:
A)repositioned product.
B)revised product.
C)discontinuous innovation.
D)new and improved product.

Question

Hakimo Corp.,a manufacturer of audio equipment,has developed a unique wireless speaker system that runs on solar power.The speakers can operate for sixteen hours after being exposed to the sun for two hours.This new product,which is radically different from anything currently available in the market,would fall in the new product category of a:
A)​repositioned product.
B)revised product.
C)discontinuous innovation.
D)​new and improved product.

Quizplus · Accepted Answer

The unique wireless speaker system that runs on solar power, which is radically different from anything currently available in the market, would be classified as a discontinuous innovation. This means that it is a completely new product category that revolutionizes the market and requires significant changes in consumer behavior and understanding.