Jenny,owner of an ice cream parlor,has been experimenting with different flavors to create a new exotic ice cream for her customers.After much deliberation and many tests,she decides to market the new Beet Cake with Black Walnut variant of ice cream.In this scenario,the chosen ice cream flavor has entered the _____ of the new-product development process.
A)business analysis stage
B)development stage
C)test marketing stage
D)commercialization stage

Question

Jenny,owner of an ice cream parlor,has been experimenting with different flavors to create a new exotic ice cream for her customers.After much deliberation and many tests,she decides to market the new Beet Cake with Black Walnut variant of ice cream.In this scenario,the chosen ice cream flavor has entered the _____ of the new-product development process.
A)​business analysis stage
B)development stage
C)test marketing stage
D)​commercialization stage

Quizplus · Accepted Answer

The commercialization stage is when a product is introduced to the market after development and testing, which is what Jenny is doing by marketing the new flavor.

Jenny,owner of an Ice Cream Parlor,has Been Experimenting with Different