Steven,a construction worker,always buys new gadgets because most of his friends have them.Besides,he relies on reviews from his friends rather than on the mass media to make his purchase decisions.It can be inferred that Steven belongs to the category of _____ in the diffusion process.
A) laggards
B) innovators
C) the late majority
D) the early majority
Correct Answer:
Verified
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Q36: Roger,an affluent graduate,buys gadgets on the first
Q37: Which of the following statements is true
Q37: In the context of the new-product development
Q38: For conducting an accurate test marketing,----_.
A)the media
Q39: Which of the following is the most
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