According to the gap model of service quality,the gap between what customers want and what management thinks customers want results from:

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The gap between what customers want and what management thinks customers want results from a lack of understanding or a misrepresentation of the customers' needs, wants, or desires, according to the gap model of service quality. This means that management may not have accurate information about what the customers want or may have a different interpretation of their needs, which creates a gap between the expected and perceived service.

According to the Gap Model of Service Quality,the Gap Between