_____ is the element in the promotional mix that evaluates people's attitudes,identifies issues that may elicit their concern,and executes programs to gain their understanding and acceptance.

Question

Quizplus · Accepted Answer

Public relations evaluates people's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance through building and maintaining relationships with various publics. Personal selling involves direct communication with potential customers, advertising involves paid communication through various media channels, and sales promotion involves short-term incentives to encourage immediate product or service purchase.

_____ Is the Element in the Promotional Mix That Evaluates