A _____ is a media scheduling strategy in which ads are run heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times.

Question

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A flighted media schedule involves heavy advertising for a specific period of time, followed by a period of little to no advertising. This strategy is typically used to achieve maximum impact during certain seasons or events, or to target specific audiences during certain times of the year.

A _____ Is a Media Scheduling Strategy in Which Ads