_____ is the element in the promotional mix that evaluates the public's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance.

Question

Quizplus · Accepted Answer

Public relations is the element in the promotional mix that evaluates the public's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance. Public relations activities could include managing media relations, corporate social responsibility initiatives, and crisis communication.

_____ Is the Element in the Promotional Mix That Evaluates